Ludwig Seibel, founded in 1923, is a third-generation family business run by Gruppo Pagouna. Originally specializing in aluminium shoe trees, our portfolio has expanded considerably.
In the 1950s, plastic shoe trees and shoe horns were added. The 1960s brought wooden shoe trees, other shoe accessories and rubber goods for shoe repair. Since then, we have exported our products worldwide and built up an international wholesale business.
Today we offer a wide range of products, including shoe trees, insoles, shoe repair machines and products for key services such as car keys, remote controls and transponders. Our own brands, MERZ and PEDOR, stand for high-quality shoe horns, shoe care products and comfortable insoles.
We are the general distributor of the French brands Avel/Saphir and stock Vibram products, known for their excellent shoe soles. We also offer professional tools for the shoemaking trade.
Our focus is on innovation and quality. Through our research and development, we continuously improve our products and invest in modern technologies.
Visit us online or on site and benefit from our wide range of products and expertise. Our employees are on hand to advise you. We look forward to seeing you!